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Hotel industry associations from the United States, Canada, and Mexico have jointly urged their governments to extend the United States-Mexico-Canada Agreement (USMCA). They said cross-border travel and tourism depend on stable trade policies and closer regional cooperation. The organizations pointed to the success of the 2026 FIFA World Cup as proof of the economic value created by seamless travel across North America. They believe a long-term extension would strengthen tourism, investment, and hospitality growth across all three countries. Read more.

Luxury hospitality brand Nobu Hotels has partnered with Hudini to roll out a digital guest check-in platform across its hotel portfolio. The platform will streamline arrivals by allowing guests to complete check-in before reaching the front desk while giving hotels better access to guest preferences. The partnership is part of Nobu's wider strategy to deliver a more connected and personalized luxury experience through mobile-first technology. Read more.

Real estate developer OKO Group plans to create a $500 million joint venture focused on developing ultra-luxury hotels, branded residences, and mixed-use projects. The investment reflects growing confidence in the premium hospitality market despite broader economic uncertainty. The venture will target landmark developments in high-demand destinations, with hospitality positioned as a core part of its long-term real estate strategy. Read more.

Capella Hotel Group President Roland Fasel says the company's expansion will focus on quality over speed. Rather than chasing rapid growth, Capella plans to enter destinations where it can preserve local culture and deliver highly personalized guest experiences. Fasel also highlighted the importance of developing local talent and maintaining the exclusivity that has made the brand one of the world's leading luxury hotel operators. Read more.

Seattle's hotel market recorded strong revenue growth during the 2026 FIFA World Cup, driven mainly by higher room rates rather than a surge in occupancy. Hotels took advantage of strong demand surrounding U.S. matches and fan events, allowing operators to raise average daily rates while maintaining healthy bookings. The tournament helped lift revenue across the city, showing that major sporting events can create pricing power even when occupancy growth is moderate. Industry analysts say Seattle was among the host cities that benefited most from the World Cup's premium travel demand. Read more.

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