Hyatt Studios has broken ground on a 114-room extended-stay hotel in Steamboat Springs, Colorado, as demand for lodging in ski towns remains strong. The four-story property will include full kitchens in every room, along with ski and bike storage, a fitness center, hot tubs and outdoor lounge areas. Developed by Caliber, the hotel will serve both leisure travelers and workers seeking longer stays. It is expected to open in the second half of 2027. Read more.

Hotels in dark-sky destinations could have a new way to attract wellness-focused travelers through "star-bathing." The concept can include guided stargazing, moonlight yoga, meditation, astronomy talks and astrophotography workshops. Hotels can also use responsible lighting to protect night skies, reduce energy use and support local wildlife. DarkSky certification may further strengthen a property's sustainability and wellness credentials. Read more.

Saudi Arabia's rapid hotel development is creating pressure to find enough qualified hospitality workers. Proposed rules would set minimum staffing ratios based on hotel classification, with luxury properties potentially requiring three employees per room. The rules come as the country also expands Saudization requirements across tourism jobs. With millions of new rooms planned, operators may face higher labor, training and retention costs as they work to meet the Kingdom's tourism ambitions. Read more.

The United States is strengthening its position as a global beach tourism market, ranking behind only Mexico, according to the report. Coastal destinations in Florida, the Carolinas, California and Hawaii are seeing renewed demand from both domestic and international travelers. Hotel investment is also picking up, with new resorts, renovated properties and boutique coastal projects entering the market. Developers are adding wellness, dining and residential features to attract higher-value guests. The trend points to continued growth in US seaside stays as travelers seek more than traditional beach holidays. Read more.

Hotel brands are moving beyond traditional celebrity endorsements and partnering with athletes, chefs, musicians and online creators. Erling Haaland is among the sports stars being used in hotel marketing, including a campaign involving Marriott International and Visa. The focus is shifting from short-term bookings to long-term brand loyalty and authentic connections with audiences. Hotels are also combining global celebrities with local creators to reach travelers across multiple platforms. Read more.

Showcase your brand/product/services in our newsletter and reach over 32,000 industry leaders in hospitality! Contact us today to advertise with Hotel Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Hotel Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.