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The traditional travel calendar is changing as more travelers choose to vacation outside the busiest summer weeks. Airlines and hotels are seeing stronger demand during shoulder seasons, driven by lower prices, milder weather, and greater flexibility among remote workers and retirees. This shift is helping travel companies spread demand more evenly throughout the year instead of relying on short seasonal peaks. The trend also gives hotels a chance to improve occupancy during months that were once considered slower. Read more.

Hawkins Way Capital has opened FOUND Hotels Chicago, the fourth U.S. property under Marriott's Series by Marriott brand. The conversion strengthens Marriott's strategy of bringing independent lifestyle hotels into its portfolio while preserving each property's identity. The Chicago hotel offers a mix of traditional guestrooms, shared accommodations, coworking space, and new food and beverage concepts aimed at modern travelers. The opening marks another step in the continued expansion of the Series by Marriott collection. Read more.

Shreem Capital will open the 77-room Aztec Hotel in downtown San Antonio this fall following the restoration of the historic Aztec Theater building. The boutique property will join Marriott's Tribute Portfolio and feature rooftop dining, a tequila lounge, and interiors inspired by the building's rich history. The project brings new life to one of the city's landmark properties while adding another upscale accommodation option along the River Walk. Read more.

The Sheraton Atlantic City Convention Center Hotel is preparing for a major redevelopment that will convert part of the property into senior housing. As work begins, nearly 100 employees are expected to lose their jobs under a planned workforce reduction. The $100 million project will transform a portion of the hotel's guestrooms into residential units while the remaining rooms will continue operating as a hotel. The redevelopment reflects a broader trend of repurposing underused hospitality assets to address housing demand. Read more.

Hotels are placing greater attention on food recovery programs that reduce waste while supporting local communities. Industry experts recommend better inventory management, staff training, partnerships with food recovery organizations, and clear donation procedures to redirect surplus food safely. Beyond reducing environmental impact, these programs can lower operating costs and strengthen community relationships, making food recovery an increasingly practical business strategy for hotel operators. Read more.

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