Luxury fragrance house Parfums de Marly has partnered with Buzz to create a dedicated collection for the hospitality sector. The collection features four signature fragrances: Valaya, Delina, Layton, and Althaïr. Hotels can use the scents to shape guest experiences across suites, spas, lobbies, and other shared spaces. The partnership also opens opportunities for personalized guest rituals, private events, seasonal boutiques, and branded gifts. Each hotel can adapt the concept to its location and character, giving guests a more personal connection with the fragrance brand. Read more

Agoda has entered a strategic partnership with Emerging Travel Group (ETG) to expand accommodation options across both companies' platforms. Through the RateHawk API, Agoda will gain access to millions of additional lodging options across Europe, the United States, Latin America, and the Middle East. The agreement also allows the companies to cross-sell their services and reach more customers. ETG expects the partnership to support its growth in Asia-Pacific, where bookings in East and Southeast Asia rose by an average of 30% in 2026. The deal aims to give travelers more accommodation choices across leisure and business destinations. Read more

Hotel Kämp in Helsinki has completed a major renovation that combines its historic character with modern luxury. Originally opened in 1887, the hotel now features redesigned guest rooms, restored architectural details, and an expanded collection of more than 400 artworks. Its 1,200-square-meter spa is a key attraction, with Finnish and infrared saunas, a steam room, a vitality pool, and a cold plunge. Select suites also offer private saunas for guests seeking a more personal wellness experience. Dining options include the reopened À La Kämp restaurant and Kämp Bar, while the hotel's central location provides easy access to Helsinki's shopping and cultural attractions. Read more

The Plaza Hotel on New York City's Fifth Avenue will close in January 2027 for at least four years while crews restore its historic facade. Hotel operator Fairmont Hotels & Resorts announced plans for exterior repairs, citing the need to preserve the building and protect guests, employees, and the public during the work. Open since 1907, the hotel is a key part of New York's architectural and cultural history. It has featured in films such as Home Alone 2, The Great Gatsby, and Sleepless in Seattle, with its first major film appearance in Alfred Hitchcock's North by Northwest in 1959. The hotel has also left its mark on literature, including F. Scott Fitzgerald's The Great Gatsby and Kay Thompson's Eloise books. Read more

New York's Garden City Hotel has reported strong results after introducing Canary Technologies across its guest services. The 151-year-old property generated $14,000 in mobile food and beverage orders in just two months, matching the revenue earned over a full year through its previous ordering platform. The hotel also recorded a $20 increase in average check size and cut average check-in time from five minutes to 30 seconds. AI-powered guest messaging has reduced front-desk phone calls, while digital checkout helps the team collect feedback and encourage positive reviews on Tripadvisor. The case study shows how simpler guest-facing technology can support hotel revenue and reduce pressure on staff. Read more

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