🚀 Waterford Hotel Group Expands Into New Orleans
Waterford Hotel Group will manage five historic boutique hotels in New Orleans—including Audubon Cottages and Chateau Hotel—from July 1, 2025. The move marks their first entry into the market, aiming to blend local charm with high-end service across the J Collection properties. Read more.
📈 Jalisco Plans $1 Billion Hotel Investment in Mexico
The state of Jalisco will invest over US $1 billion between 2025–2028 to build 38 new hotels, adding 4,578 rooms in areas like Puerto Vallarta and Guadalajara. Major chains such as IHG, Hilton, Marriott, and Hyatt are involved, supporting Jalisco’s goal to exceed 90,000 hotel rooms by 2030. Read more.
🎯 Grey Goose Launches Cinematic Campaign on "Pleasure as Necessity"
Grey Goose’s new ad, created by BBH, imagines a cinematic "Grey Goose Hotel" where actress Zoe Saldaña quietly crafts cocktails. The campaign, using Björk’s “It’s Oh So Quiet,” encourages viewers to slow down and savor life. Experiential versions of the concept may appear at events like the U.S. Open. Read more.
🧱 Chinese Tech Enables Sustainable Modular Hotel in Saudi Arabia
China's CIMC MBS will apply its modular construction technology to build the Earth Riyadh Hotel in Saudi Arabia. The project marks its first hospitality work in the MENA region and exemplifies a push toward sustainable, prefabricated building solutions. Read more.
🌟 University Hotels Brand Debuts With Wellness-Focused Boutique Concept
A.F. Canta and Reliance Hospitality have unveiled “University Hotels,” a boutique wellness-focused hotel brand aimed at university and hospital communities. The properties will blend boutique luxury, private club atmosphere, and health services in a joint venture with institutional partners. Read more.
👔 Sofitel Unveils Chic, Sustainable Uniforms by Cordelia de Castellane
Luxury brand Sofitel has introduced a 45-piece uniform collection by French designer Cordelia de Castellane, set for rollout in 2026 across 120-plus hotels. The Vestiaire line merges Parisian elegance with practical, eco-conscious fabrics to align with Sofitel’s luxury and sustainability values. Read more.
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